Worldwide Territory Ebook Readers – A 2014 & 2017 Comparison

After putting together the previous post, I thought about some of the presentations at the Business Master Class on the Oregon Coast back in October, and a few comments from Mark at Kobo. I decided there were another set of numbers I wanted to look at.

Unit sales across territories. Well, percentages, anyway.

So, I did a special pivot table for both 2014 and 2017 before I put away the big spreadsheet. Once again, I took out the numbers from Bundle Rabbit, to keep from skewing the numbers to far, and also because I don’t always know what country those sales come from.

Plus, it means I get to create colorful graphs again. 😛

2014 Countries - By Percentage

2014 is rather striking in how heavily the percentage tilted to the United States. The closest any other territory came was Great Britain at 10%. But, that does make sense. 2014 wasn’t that far into the new Ebook market and the surge of the Indie Publishing movement. The United States started off as the big market.

But, that has definitely changed as the years have gone by. Other countries are opening up as growing ebook markets. Many are reading on their mobile phones. All of which has shaken up the world-wide market when it comes to ebooks.

2017 Countries by Percentage

So, now we have 2017. The United States is just a fudge below half. It’s a more mature market. For me, the big spikes in sudden sales on a new release have reduced (although, we’ll see how I do going forward using a few ideas I have). In any case, the United States just isn’t the roaring market it once was. Other markets are now growing faster.

Canada and Australia grew. Germany came out of nowhere and grabbed 25%. If I’m remembering the reports correctly, I think most of the Germany sales came in a short space of time in the spring. Was there a mention of some of my books somewhere in Germany? A blog mention them? Just one of those things? I really have no idea, but I wouldn’t mind it continuing to happen. Heh.

It will be interesting to see how the percentages across territories changes each year. One thing this reinforced for me is something I’ve long believed in and the previous post I just did also confirmed: Keep it wide.

There is no “one” platform to sell on. There is no “one” country to sell in. There is no “one” way to read books.

The only way to reach the most people is to have it available in as many places as possible to capture the browsing reader’s attention. Put as few barriers between your work and those prospective readers.

If any of you have done this sort of research on territory distribution of sales, I would love to hear about it. Please comment below with your own numbers!