Creating A New Pen Name for Already-Published Work

This post is inspired by a comment I made to Dean Wesley Smith’s reprinting of his “The New World of Publishing: Pen Names” blog article. In the comments someone asked if they should rebrand work to a new pen name that they have already published. That’s a hard question to answer.

First, decide why you would want a different pen name for the works in question. Go read Dean’s post on the subject and then think it over. Make the decision based on business reasons, not emotion.

My suggestion is to make the decision now and not put it off to later. Then stick with that decision, whichever way you choose to go.

Okay, you’ve done that and you are now sure these stories need a new pen name?

This was me this spring. I’d already published 3 stories in the “Gateway Roadhouse” series by the time I made this decision. Yes, three stories already out in the wilds selling.

The problem was compounded by a fourth story waited in the wings, just about ready to come back from the editor. Then I started getting other ideas that sorta fit with the series, with some of them branching off into a completely different genre that are even further from the works I write and release under the “J.A. Marlow” pen name. The more the ideas came, the more uncomfortable I grew about having everything under one name.

Okay, decision made. Time for a plan.

Now, my sales are not huge, as in not hundreds per month, but they do chug along at a consistent rate. Still, I worried about putting off any readers I did have. I also took this opportunity as a chance to look over absolutely everything about the books. Here is what I ended up doing:

  1. Researched the types of author names in the subgenre. Then started looking for a short name (to make it easier to fit on a cover) that I could brand for this specific genre and subgenre. I also checked to see if the domain name was available and once the decision on the name was finalized I grabbed it.
  2. Covers: Used what I have learned over the past year+ to create stronger and more professional covers. I also branded them to a specific design to make them stand out as their own and not look like anything under my main penname.
  3. Revisited the series name. “Gateway Roadhouse” still worked as it’s the location that is common to all the stories, but characters are not. Neither is it a ‘series’ in that the stories can be read in almost any order (barring perhaps the first two). After more research and talking to other writers, the “Gateway Roadhouse Series” was changed to “Tales from the Gateway Roadhouse Chronicles”.
  4. Rechecked the book descriptions and ended up rewriting all of them. Again, this is because I’ve grown stronger and learned a lot about writing book descriptions. I might as well apply it!
  5. Redid the back-matter of all the ebooks and started promoting the series within itself with the listings of “Other Books From This Author” portion.
  6. With all the ebook files now changed, it was time to go to all the retailers to update the product listings. This mean changing the descriptions, the penname, files, and covers (Plus I rechecked the categories the ebooks were listed in). This was painless to do other than taking time.
  7. Contacted Amazon to help me create a new penname author page and on request, they were kind enough to move the book listings from my old pen name to the new one (as far as I can tell there isn’t a way for an author to do this transfer themselves).
  8. Posted to my blog about the rebranding as it’s an open penname.
  9. Other possible step: With Amazon it’s possible to contact KDP customer service and ask them to push a new version of the ebooks out to previous customers. As far as I know, this is not possible with the other retailers, although the new versions are immediately available for new download at Smashwords and DriveThruFiction if the customer notices.
  10. Other possible step: Set up any social media accounts for the new name. For those who do not participate actively in social media, this step can be skipped (But do consider creating a static webpage for the new domain).

I’m now a couple months in from the change, and the interesting thing is that sales have increased. I’m sure it’s a combination of all the things I did to prepare for the re-branding and not one specific thing, but it’s still a great surprise. And this without having time yet to create and put up the static webpage for the new name!

It’s odd that sometimes once you make a decision and just do it, everything in your mind and body tells you it is either the wrong or right thing to do. For me, this was the right thing to do. I don’t regret it at all.


A science fiction retelling of "Little Red Riding Hood"J.A. Marlow

A planet-wide conspiracy is waiting at Grandmother’s house…

An invitation to visit Grandmother’s house, nestled among the giant trees filling the planet, gives Kate a welcome respite from Uncle Travis’s attempts to take over her and her mother’s life. But, there is no time for rest. A conspiracy among the forest inhabitants, moving trees, and other mysteries await her at Grandmother’s house.

Kate learns just how little she knew of the forests, much less its animals. To survive she must learn fast, and that includes trust and teamwork.

And just where was Grandma, anyway?

A Science Fiction stand-alone novel retelling of the fairy tale “Little Red Riding Hood”.

Amazon | Barnes & Noble | Smashwords | Kobo

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Creating A New Pen Name for Already-Published Work

2 thoughts on “Creating A New Pen Name for Already-Published Work”

  1. Pingback: Back to Writing « D J Mills Author
  2. Thank you for this article! I’m thinking of splitting off a pen name because I’m writing in two or more very distinct genres, and this is the only discussion of it I’ve found. I’m glad to hear that it’s feasible. I have a pen name in mind for my Regency romance, but I sort of hate to split that one off because it’s my best-selling book so far. It’s also good to know that Amazon will move the books to a new pen name (or would, when you wrote this — it could have changed since).


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