2012 – A Year of Big Goals

2011 Business Plan in Review

Start up publishing company

Check! Doing it was easy. Finding a name for the publishing company was hard. It took almost two months of thinking, putting up ideas on a dry-erase board, and researching domain names before I settled on “Star Catcher Publishing.”

Set up Distribution and Retailer Accounts

Again, rather easy and straight-forward. This took maybe an hour.

Publishing Goals

Then came the plan of what projects to finish and publish. This was a short list of three novellas and one novel. Good news is that I achieved this goal.

The better news is that I also achieved the second-year goal, and most of the third and fourth. This was good for business, no question, but it made me thing about what the goals should be going into 2012.

New Types of Goals

The one thing I’ve learned this past year is the need to be flexible in the writing business. Sometimes one or another project is working better. Sometimes another project needs to be brought forward because of increased interest in a sub-genre. Sometimes a cover is ready for one but not another.

I kept this in mind in deciding the goals for 2012.

2012 Writing Plan

2012 Business plan

Writing Goals:
500,000 new words
250,000 revision words

Publication Goals:
12 new releases in 2012.
Get out paperback versions of the novels.

Nice and simple. I did not define any of the goals down to the point of naming exact books or series. I did not decide it would be so many novels, novellas, novelettes, and short stories.

Nope. I kept it at overall word count for both new words and revision words. Doing it this way I can keep going without guilt. Work on the projects that need to be worked on. Bring projects forward in the queue if I think they need to be. Push back books that are having problems.

At the same time, I’m also stretching myself. I’ve never tried 500,000 new words in a year. For the second half of 2011 I was able to write 300,000 with the help of NaNoWriMo, so I have high hopes of achieving the goal. Even if I don’t make it, I’m sure to come out of 2012 with a heck of a lot of new words!

I’m not as fast at revision, so I’m working towards a lower goal on that with the hopes of building up so that the new words and revision words will eventually be the same each year. In 2011 I’ve taken great strides in it, which is what happens when you practice something a lot. Here’s to 2012 being even better! :clink:

2012 promises to be a year of stretching the writing wings, trying new things, continuing to learn to be flexible, and most of all, telling ever more stories. I can’t wait!


J.A. Marlow

2012 - A Year of Big Goals

Coffee Cup Dreams

She wasn’t supposed to wake up when dead…

During what should have been a simple operation, Tish Douglas died. And yet, she also awoke… in what the doctors called a ‘psi event.’

Despite having no memory of the incident, it means she’s required to go on a life-time course of debilitating drugs designed to reign in her supposedly new psi gifts. She’s left with the option of existing on Earth in a drug-haze, or leave the planet.

When an opportunity for a good paying job on a space station known as Redpoint One is offered, she jumps at the chance. Even though she doesn’t have any experience as a ‘maintenance engineer.’ Even though the station sits in the middle of nowhere, a still-operating construct of a long-gone alien species.

Between pirate attacks, intelligent repair robots, and maintenance emergencies, Tish must find a place for herself.

All complicated by a growing attraction to the one person on the station she can’t have: boss Arthur Getty.

A stand-alone 48400 word, 193 page (approximate), science fiction romance novel.

Amazon | Barnes & Noble | Smashwords

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2012 - A Year of Big Goals

4 thoughts on “2012 – A Year of Big Goals”

  1. You’re doing a fantastic job with your publishing goals! Congrats!

    I know what you mean about not making resolutions to write specific projects. I’ve learned the hard way that the stories I want to work on in January may not be the ones that I should focus on in June. I’m still trying to come up with a writing resolution that gives me flexible commitment, as Holly puts it. 😀

    • Amen to that, Rabia. Things can change so much in so little time, so why nail things down so specifically if you don’t have to? Now, if I had a contract with an outside company it would be different, but that’s not the case here. 😛

      Good luck with your 2012 goals!

  2. I posted my goal over on my website. If things go as planned I’ll manage 6 more novels this year (all written and waiting to be translated). My fingers are itching, but taxes first…

    • Ugh, you had to remind me of taxes? ACK! Sigh, yes, it’s that time of year again. Need to get organizing.

      Now to hop over to your blog for a read. 🙂


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